The next book you’ll need to design AI that drives real behaviour change.
The Anticipatory Design Playbook: A UX Guide to Design AI-Driven Experiences. Published by CRC Press / Taylor & Francis Group.
“Forecasting can reveal what’s probable. Foresight asks what’s possible. Great AI applications demand both.”
Part I — Setting the Stage
Introduces designers to AI, data science, and machine learning from a design perspective — demystifying how intelligent systems work and building the vocabulary the rest of the book relies on.
Part II — From Prediction to Anticipation
What distinguishes anticipatory systems from reactive or merely personalized ones, drawing on behavioral science, temporal reasoning, and foresight techniques.
Part III — Designing Anticipatory Systems
Practical frameworks — including the Intent–Workflows–Algorithms model — for building intelligent, user-centered systems.
Part IV — Designing the Experience
The three-phase design process — Anticipate, Imagine, Shape — with tools and patterns for adaptive, ethical, transparent AI.
I’m a UX lead and researcher specializing in human-centered AI, with a PhD in Digital Media from the University of Porto and over a decade of experience. I’ve led AI-driven design across multiple industries since 2016, and taught and mentored designers since 2013.