Advisory — the core work
An AI-UX audit
An expert evaluation of your current AI solution — exactly where users lose trust, agency, or clarity — with an actionable blueprint to fix it. The roster stays small, so the work stays deep.
Read more →AI can build almost anything. The harder part is making it what people need.
I help product and design teams build AI that earns trust, adapts to change, and stands the test of time — grounded in human intent, not just data.
15 years
Designing digital products since 2010
10 years
Leading AI-native design since 2016
PhD
Human-centred AI, University of Porto
Three ways to work together.
Research-grounded judgment, strategic leadership, and hands-on execution — I bridge how AI gets built and how people actually use it.
Keynotes & workshops
Talks and hands-on sessions on anticipatory design, human-centred AI, and responsible intelligent systems.
Read more →Teaching & 1:1 mentoring
Guiding designers and teams toward responsible, high-impact AI. Teaching since 2013.
Read more →
My book
From data-first to intent-first AI.
The Anticipatory Design Playbook — a field guide for product and design teams working with AI as a material, not a trend.
- A three-phase process: Anticipate, Imagine, Shape
- Bridges design, behavioral science, and machine learning
- Foundational AI concepts through ethical design and foresight methods
Also — a self-serve tool
AI-UX Score
The first tool in a growing suite for measuring and improving AI product experience — respondent-backed scores across 7 dimensions, no advisory engagement required.
The bridge between AI engineering reality and human-centred design is held best by people who have done both. I’ve spent my career on both sides — and I build that bridge in the work, in the book, and with the teams who reach out.
See how we can work together →