Measure how people actually experience your AI.

The System Usability Scale was built for software that behaves the same way every time. AI doesn’t. AI-UX Score is a respondent-backed assessment of how people experience your AI across seven dimensions of trust and usability, the things SUS was never designed to see.

First project free. No card. PDF and CSV export.

1Trust2Transparency3Agency & Control4Accountability5Fairness6Privacy & Data7Quality & Ease
A sample score across the seven dimensions.

Standard usability metrics were built for static software. AI is different.

Classic UX research measures how fast someone finishes a task, how many clicks it took, and whether the interface was clear. Those questions still matter, but they assume a system that responds the same way every time. AI is probabilistic, adaptive and occasionally wrong in ways a user cannot predict.

What classic metrics see

Built for software that behaves the same way every time.

  • Task completion and speed
  • Click efficiency
  • Interface clarity
  • Learnability

What AI experience turns on

Built for systems that are probabilistic and sometimes wrong.

  • Non-deterministic, unexpected outputs
  • Loss of user control
  • Opaque confidence levels
  • Trust erosion after a single bad answer
  • Perceived fairness and data safety

When your product’s behaviour is probabilistic, you need a metric built for probability: one that measures perceived trust, control and accountability, not just whether the button was easy to find.

Seven places where trust is earned or lost.

Real users rate their experience right after using your AI feature. Their answers roll up into seven dimensions.

  1. Trust

    Whether people believe the system is reliable and safe to depend on.

    Ask: Do users rely on the output when it actually matters?

  2. Transparency

    Whether people can tell what the system is doing, how sure it is, and when they are dealing with AI at all.

    Ask: Can users tell how confident the AI is, and when it is the AI talking?

  3. Agency & Control

    Whether people can steer, correct, edit or override the system.

    Ask: Can users override the AI when it gets things wrong?

  4. Accountability

    Whether it is clear who is answerable when the AI is wrong, and whether there is a fallback path or a route to recourse.

    Ask: When the output is wrong, does the user have somewhere to go?

  5. Fairness

    Whether the system treats comparable people comparably, and holds output quality steady across different users and inputs.

    Ask: Does everyone get output of the same quality?

  6. Privacy & Data

    Whether people feel their inputs are safe, and understand how their data feeds or trains the model.

    Ask: Do users feel safe with what they type in?

  7. Quality & Ease

    Whether the output is accurate and fluent, and whether getting there costs more effort than the result is worth.

    Ask: Is the result good, and worth the effort it took?

See it in action

This is what you get back.

Not a spreadsheet of averages, but a living report your team can read at a glance and take straight into planning.

One score · seven dimensions
Overall AI-UX score
4.4/ 7
Moderate / At Risk

Acceptable overall, but real friction is showing. Focus on the weakest dimensions.

24 responses

Trust5.1
Transparency4.2
Agency & Control5.0
Accountability2.9
Fairness4.6
Privacy & Data3.5
Quality & Ease5.8

The shape tells you where trust leaks before you read a word: one headline score, and a seven-axis radar anyone can act on.

Dimension deep-dives
Results by dimension
1Trust5.1 / 7Good
2Transparency4.2 / 7Fair
3Agency & Control5.0 / 7Good
4Accountability2.9 / 7Weak
5Fairness4.6 / 7Fair
6Privacy & Data3.5 / 7Weak
7Quality & Ease5.8 / 7Good

"People don't trust it" becomes "Accountability 2.9, Privacy 3.5." Every dimension gets its own score and grade; open any row to read the questions behind the number.

Track trust over timePro
Overall AI-UX across rounds
1357R1R2R3R4R5R6R7R8R9R104.4

Run it again after every fine-tune or redesign. Ten rounds in, the number that used to be a gut feeling is a line you can defend.

Share & export

Take one clean PDF into a design review or leadership deck, or pull the raw responses into your own analysis. Both come on any plan; the reliability stats that back every number, Cronbach's α and 95% confidence intervals, come with Pro.

PDF reportCSV dataCronbach's α · Pro95% CI · Pro
The payoff

What you actually walk away with.

A score is the start, not the point. Here's what the assessment turns into: a clear diagnosis, and a backlog you can ship.

Turn the score into Monday's backlog.

Every weak dimension becomes ranked, concrete design work, grounded in what that dimension measures. A plan to start from, not a verdict to sit with.

  1. 1
    Give a wrong answer somewhere to go.
    Accountability2.9 / 7
  2. 2
    Say what's stored, and whether inputs train the model.
    Privacy & Data3.5 / 7
  3. 3
    Make the AI's confidence legible, and disclose when it's the AI.
    Transparency4.2 / 7

The action plan gives AI-generated suggestions: a starting point to review with your team, not a substitute for talking to users. A Pro feature.

From survey link to actionable redesign in minutes.

  1. Launch & collect

    Generate a lightweight assessment link, or embed the survey right inside your product flow. Users answer in under five minutes.

  2. Benchmark & score

    Responses synthesise automatically into your seven-axis radar, with a sub-score for every dimension and a read on how much confidence your sample supports.

  3. Identify & act

    Get a prioritised gap report: exactly where trust is leaking, and which design changes to make next.

Start free. Upgrade when you’re tracking.

Free

€0/ forever
  • Every tool, in full (free plan limits apply)
  • One project per tool
  • One survey round, up to 25 responses

Pro

€14.50/ month€29

for your first 3 months, then €29/mo.

  • Unlimited projects
  • Unlimited survey rounds & responses
  • Historical trends across rounds
  • AI coach & assisted canvases across the framework

See all plans →

Rather have it done for you?

Book an AI-UX audit: find where users lose trust, and get a blueprint to fix it.

Before you start

How is this different from SUS, and should I use both?

They are companions, not rivals. SUS gives one usability number, validated on conventional software where behaviour is fixed. AI-UX Score is built for probabilistic systems: seven dimensions SUS never covers (trust, transparency, agency, accountability, fairness, data safety, quality). Use SUS for the interface, and AI-UX Score for the AI. Many teams run both.

How many responses do I need?

Around 25 gives a reliable read for most teams, and the tool tells you how much confidence your sample supports. Fewer gives a directional signal; 50 to 100+ is better for benchmarking over time.

Can I adapt it to my AI domain?

Yes. The seven dimensions are fixed (that keeps scores comparable), but each item has an [AI system] placeholder you set to your context ("this assistant", "the recommendation engine").

Is the free tier really free?

Yes. Your first project is free: one project, up to 25 responses, no card, enough to run a real assessment and get your score and grade across all seven dimensions. Pro lifts the cap to unlimited responses, projects, and rounds.

Who answers the survey?

Your real users, ideally right after they use the AI feature. Gather them from your users, not your team: a group rating its own work is exactly the self-assessment this instrument exists to replace.

Can I run it inside my product?

Yes. Generate a lightweight assessment link, or embed the survey right inside your product flow. Users answer in under five minutes.

Measure it yourself, or have your AI audited.

Run the assessment

Set up your first AI-UX survey in under two minutes. No card.

Book an AI-UX audit

Find where users lose trust, and get a blueprint to fix it.

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