joana cerejo
AI-UX audit

Where does your AI lose people’s trust?

An audit that brings foresight and behavioural science to your metrics. You find where users lose trust, lose agency or get confused, and leave with a blueprint your team can act on.

More data won’t fix it. Better signal will.

Your metrics describe what people did. They rarely say why, or what is about to change. The audit works on the signal behind them, with three questions you can ask of any model you run.

  1. Intent gap

    Does it know why people or markets behave the way they do, or only what they did?

    Nest knew the what. It optimised energy, but missed life changes like a newborn. This is a proxy problem. You don’t fix it with more data, you fix it with better signal.

  2. Foresight gap

    What could change, for people or for the market, that breaks your model before it shows up in your data?

    That is the drift you never see in a log. The audit tests the model against a few different futures and edge cases, and asks whether it can recover. This is where designers and data scientists work best together.

  3. Agency gap

    Can people see how the system decides, and override it?

    If they can’t, you lose your best source of truth: the people living the reality your model is trying to predict. No override, no correction.

What you get

  • A trust and agency audit of your key flows

    A structured walkthrough of your product, mapped against the moments where users lose trust, lose agency or get confused by what the system does.

  • A prioritised blueprint

    Not a slide deck of observations. A ranked set of concrete changes that your product and development teams can both act on, each tied to the moment that needs it.

Best for product and development teams with an AI feature in production, or close to launching one.

Who is behind it

Ten years designing AI solutions and advising businesses on strategy, backed by a PhD.

The method is in my book, The Anticipatory Design Playbook, and in the free tools you can try before you book anything.

Book a call and tell me about your AI.