Vision · Anticipate
Vision · AnticipateDesired & Undesired Future State
Two paired statements: the desired 5-year future and the undesired one the design must prevent.
Why it matters
Anchors the product to a future worth building, and names the failure to avoid.
When to use it
To set the target the whole design works toward.
How to run it
Describe where the user should be in 5 years if the product succeeds.
Describe the undesired state the design must actively prevent.
Keep both concrete and user-centred.
Use them as the anchor for backcasting.
Watch out for
A vision so vague you can't tell whether you're moving toward it.
The canvas
The worksheet you fill in, as a template. Use it with your team here, or fill it in online in the workspace.
Project Team Date
Desired Future State (5 years)
Where should the user be if the product succeeds?
Undesired Future State
What must the design actively prevent? Write the world where the intent gap goes unchecked.
app.jcerejo.com · The Anticipatory Design Framework
Fill it in online: start freeFree: one framework project. No card.