The Anticipatory Design Framework.
AI runs on data, and data can only look backwards. But human behaviour doesn’t hold still — it shifts with context, life circumstances, priorities, and intentions that never reached the training data. My framework brings foresight to the process: designing for where people are heading, not only where they’ve been.
Three phases, each broken into UX chunks. Drawn from my book, The Anticipatory Design Playbook.
Forecasting predicts. Foresight prepares. Anticipation acts.
The three phases
Anticipate
Investigative — Observe patterns, question assumptions.What is emerging — and what does it mean for users?
Exploration · Synthesis · Vision
Explore Anticipate →
Imagine
Speculative — Envision alternatives, embrace ambiguity.What futures are possible — and how do we design for them?
Scenario Planning · Alignment · Workflows
Explore Imagine →
Shape
Iterative — Test, refine, and remain open to feedback.How do we make it real — and keep it relevant?
Behavioral Alignment · Prototyping · Evaluation
Explore Shape →Apply it to your own AI product
Inside the toolkit, the framework becomes a guided workspace — create a project and work through each phase and chunk with the tools and templates.