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Exploration · Anticipate

STEEP Analysis

A scan across five forces (Social, Technological, Economic, Environmental, Political) for emerging trends and weak signals.

Try it in the workspaceHow to run it ↓

Why it matters

Surfaces the context and change your AI will have to live inside, beyond the immediate feature.

When to use it

At the very start, to map the external forces around your product.

How to run it

  1. List signals under each of the five forces.

  2. Flag the weak signals: today's fringe behaviour that could go mainstream.

  3. Mark each signal's likely implication for your users.

  4. Carry the strongest 2–3 signals into Synthesis.

Watch out for

Collecting trends you find interesting rather than ones that bear on your product.

The canvas

The worksheet you fill in, as a template. Use it with your team here, or fill it in online in the workspace.

Project Team Date

Social

Signals you observe

e.g. aging populations; changing work norms; mental-health stigma

Implications (2–5 yrs)

What could these mean for your product?

Technological

Signals you observe

e.g. multimodal AI; on-device inference; ambient computing

Implications (2–5 yrs)

What could these mean for your product?

Economic

Signals you observe

e.g. cost of compute; SaaS compression; AI pricing expectations

Implications (2–5 yrs)

What could these mean for your product?

Environmental

Signals you observe

e.g. data-centre energy; device lifecycles; climate-linked behaviour

Implications (2–5 yrs)

What could these mean for your product?

Political

Signals you observe

e.g. EU AI Act; data residency; sector-specific rules

Implications (2–5 yrs)

What could these mean for your product?

app.jcerejo.com · The Anticipatory Design Framework

Fill it in online: start freeFree: one framework project. No card.

Works best after

  • Set up your product

A suggestion, never a lock. Use the tools in any order.

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