How do we make it real — and keep it relevant?
Build and refine anticipatory experiences that balance automation with control, calibrate trust, and evaluate against real user outcomes.
Try Shape in the toolkit →Who's in control, and when? Match the level of autonomy to the stakes, with clear override and feedback.
How do we build trust? Prototype personalization and the four components of trust.
How do we keep it relevant? Measure against user outcomes and re-run over time — this is where AI-UX Score lives.