Synthesis · Anticipate
Insight Clustering
Affinity clustering of your Exploration outputs into themes, then naming the tensions that matter.
Why it matters
Turns scattered signals into the critical uncertainties that drive the next phase.
When to use it
Once Exploration has produced more findings than you can hold in your head.
How to run it
Cluster related findings into themes.
Name each cluster only once it feels stable.
Pick your top 2–3 tensions.
State them as uncertainties. They become your scenario axes in Imagine.
Watch out for
Naming clusters too early, before the pattern has actually settled.
The canvas
The worksheet you fill in, as a template. Use it with your team here, or fill it in online in the workspace.
Project Team Date
Theme A name
Theme B name
Theme C name
Uncertainty A
Uncertainty B
app.jcerejo.com · The Anticipatory Design Framework
Works best after
- Intent Map
- STEEP Analysis or PESTEL Analysis
- Jobs-to-be-Done
A suggestion, never a lock. Use the tools in any order.