Scenario Planning · Imagine
Scenario Planning · ImagineFour Futures 2×2
A 2×2 matrix built from two critical uncertainties, generating four named, vivid, contestable worlds your product must hold up in.
Why it matters
Four scenarios with a strategy per quadrant, forcing design decisions that work across futures, not just the optimistic one.
The canvas
The worksheet you fill in, as a template. Use it with your team here, or fill it in online in the workspace.
Project Team Date
Uncertainty A: answer 1 ← → answer 2
Uncertainty B: answer 1 ← → answer 2
Upper-left future
A short name, then one sentence on what your product does in this future.
Upper-right future
A short name, then one sentence on what your product does in this future.
Lower-left future
A short name, then one sentence on what your product does in this future.
Lower-right future
A short name, then one sentence on what your product does in this future.
The future that worries us most
Which future, and why?
app.jcerejo.com · The Anticipatory Design Framework
Fill it in online: start freeFree: one framework project. No card.
Works best after
- STEEP Analysis or PESTEL Analysis
- Insight Clustering
A suggestion, never a lock. Use the tools in any order.
More in Scenario Planning
What could go wrong in each world?